Twitter Web Analytics

Like me, I'm sure many of you use Twitter as part of your social networking strategies.

Twitter previewed its long-awaited Web analytics product today, based on data provided about tweets and clicks facilitated by its link shortening service and “Tweet Button” tool for publishers. (L. Gannes)

The platform will track stats up to "minutes ago" and enables tracking of shared links even after they pass through Twitter.  It is only in Private Beta right now but will be available to everyone within a few weeks. Very cool! Keep Tweeting!


Twitter Reaching More Followers
With New Ad Policy

In addition, in recent Twitter News, Twitter is reversing its Ad Policy. Previously, Twitter "restricted each advertiser's potential reach to consumers who have followed the brand."However, although it says it stunted Twitter's potential growth, Twitter has more than 100 million monthly active users and on average 230 million tweets/retweets per day. (Z. Rodgers)

In a bid to increase advertiser reach and boost revenue, Twitter has begun allowing brands to inject ads into the timelines of non-followers…Now advertisers will be able to augment their addressable audience by targeting users who Twitter decides have matching interests to their existing followers. But the pickings will be slim at first, as Twitter restricts the initial rollout to less than 10 percent of its global users.

"Of this group, we will only show Promoted Tweets to people from advertisers relevant to their interests," it said in a statement. "We are carefully measuring how users respond to and engage with these Tweets; based on this response, we will roll this capability out to a wider audience in the coming months." (Z. Rodgers)

Entertainment and cinema brands will be the first to have this capability.

Happy Tweeting!

Heather Wright-Porto 

Pin It on Pinterest