All About Landing Pages
Let’s dive in and just start talking about landing pages. What is a landing page? What does it mean? In simplest terms, a landing page is where you visitors “land” (are directed to) when they come to your site. Many use a landing page to promote a new service or to draw your visitor’s attention to something specific. You can create a landing page that looks just like the rest of your blog or one that has a totally different look and feel and without sidebars!
Improve Load Time
In addition to providing a new look to your site, creating a custom landing page will speed up your site’s loading time – this is because there will be no sidebars to load and typically a custom landing page has fewer items, specific items placed to draw your visitors in and focus their attention.
Landing Page Samples
This is a sample I did for Melissa at Remember This, Remember That for her new scrapbooking store! She uses a TypePad blog and has mapped a custom domain. Her landing page features an animated show featuring her store space and new, recent projects, a subscribe/sign up box as well as navigational buttons. We used “hardware” to create her navigation on the right side.
In this next example, I created this landing page for an Adobe Training company, Visual Persuasion. They wanted an actual web page to insert into their traditional website (not a blog); and would link to it from their newsletter and social media. This landing page was and is used to promote a new InDesign to ePub class they are offering. It features fun, bright graphics, a 3D cool image and animated “Register Now” action button.
n this example, I created a sample landing page for my new book, Creative Blogging. This is a WordPress.com sample. Very clean, simple, no sidebars, but I kept the banner.
I had a lot of fun creating them all!