Pinterest ( is an online pinboard where you "pin" images of items you like!

For Stampin' Up! demonstrators you may "pin" cards or project you've created on your blog, or pin those of other demos you follow and projects of their's you enjoy.  Better yet, use it to "pin" Stampin' Up! products you like and create a Top Ten list and link to you own DBWS Store!

For other businesses, you can do the same thing. "Pin" images of your own products creating a "Fan Favorites" list of products linked to your store; or "pin" related products you recomments. If in a Real Estate business, pin homes of houses you are selling (where applicable and allowed). Landscapers can pin pictures of homes they redesigned, etc.

For every day people (all of us), spread the word by pinning products and items you love. Brands will be checking it out, looking for feedback on what interests you!

Pinterest: It's Visual and Social

It's fun and addicting (LOL), and now a new way for businesses to market their products!

Here are two recent articles I've read on using Pinterest for business purposes.  They state that since customers like to "see" things, Pinterest is a great tool for "visual" marketing and shouldn't be ignored as it is the new craze! Also, be sure not to simply promote only your business, make it more of a "community" pinboard.

Why Pinterest is a big deal for marketers

Social bulletin-board service Pinterest is emerging as a serious tool for driving traffic and sales, marketers and brand managers say. Real Simple magazine now gets more referrals from Pinterest than from Facebook, while companies such as Land's End, Etsy and Nordstrom have launched Pinterest campaigns designed to directly boost sales. "People get excited from the visual and then have the opportunity to purchase. It's [a] very engaging tool in that respect," says Land's End PR chief Michele Casper. Advertising Age (tiered subscription model)/DigitalNext blog (12/14)

How to promote your business with Pinterest

Pinterest is an online service that allows users to share images they find as they browse around the Web. After joining the site with an invite, business users should check if their products are being shared by other users, John Jantsch writes. Just like on Twitter and other social media sites, don't immediately start promoting your company. It's important to build a following by sharing interesting items first, he writes. Duct Tape Marketing(12/12)



IMPORTANT NOTE: Remember, you can only join Pinterest with an invite! Go get pinning! Have fun 😀

Heather Wright-Porto 

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